Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
The cartoon ("aging in advertising") from the great Tom Fishburne at the top of this post captures a key point from this article... "Investing in longer lives will lift your portfolio" ...in a recent issue of "MoneyWeek" magazine. The broad themes of … [Continue reading]
2018 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2019. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]
We tend to assume that things get better over time... ...but that's not always the case. Even in the world of business where one would have thought that there would be a very strong incentive to continually increase effectiveness. Take … [Continue reading]
As a follow up to this month’s “Looking Ahead – Marketing Calendar December 2018” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the “Total Package” site (sadly no … [Continue reading]
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2018. That is to say, occasions, events and anniversaries that we can use as the building block for marketing … [Continue reading]