While I wouldn't claim to be a Bear Grylls, hard-core outdoor type... ...I do have an enthusiasm for the outdoors and I do go for a ramble or a short hike on a fairly regular basis. That's enough to inspire a reasonably keen interest in outdoor … [Continue reading]
Looking Ahead – Marketing Calendar March 2019
Time to look ahead at the month of March 2019 at the events anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March … [Continue reading]
Gillette Ad Controversy…Thoughts For Direct Marketers
? Gillette has been in the news lately... ...with a storm of controversy over its latest ad campaign. The company has this to say... … [Continue reading]
Looking Ahead – Marketing Calendar February 2019
Let’s take a look at the coming month of February 2019 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2019. Valentine’s Day … [Continue reading]
Planning Your Business and Personal Success in 2019
Christmas will soon be with us...and I hope that any seasonal promotions in progress are going well. After Christmas, of course, the New Year of 2019 will soon be with us. You may already be planning for the year ahead… …or you might … [Continue reading]