The Rolling Stones have released a couple of albums recently... ...a new compilation album "Honk"... ...and a live set "Bridges to Bremen" from a gig in 1998. Now, it would be completely understandable if your reaction is "Does the world … [Continue reading]
Looking Ahead – Marketing Calendar July 2019
11 (Mostly Recent) Direct Response Copywriting And Marketing Books Worth A Look
Looking Ahead – Marketing Calendar June 2019
What (Should) Go In Your Ads?

From the great Tom Fishburne..."what goes in an ad". So...what exactly should go into your ads? Well, if you are a practitioner of direct response marketing... ...and as you're reading this piece , I'm assuming that you are... ...then the answer … [Continue reading]