What (Should) Go In Your Ads?
From the great Tom Fishburne..."what goes in an ad". So...what exactly should go into your ads? Well, if you are a practitioner of direct response marketing... ...and as you're reading this piece , I'm assuming that you are... ...then the answer … [Continue reading]
Looking Ahead – Marketing Calendar May 2019
May 2019 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put … [Continue reading]
Are You Missing Out On The Latest Marketing “Shiny Object”?
The great Tom Fishburne at marketoonist.com delivers yet again with a useful reminder for marketers... Here we go again. Marketers are circling around a hot new social media property heralded to be the next big thing. One representative FOMO … [Continue reading]
Looking Ahead – Marketing Calendar April 2019
Here’s our regular look ahead at the coming month, April 2019… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. This year Easter falls late… …with … [Continue reading]