In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop. Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)...US$1,999. 20 … [Continue reading]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What's interesting is the way he and his business partner Stan Dahl have chosen to market the event. They've decided to auction off the 20 available places on eBay. They are … [Continue reading]
Remembering Legendary Copywriter Gary Halbert
Just received an email from Bond Halbert, son of the late, great Gary Halbert. It's a year since Gary passed away. Can't believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I … [Continue reading]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah...the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I … [Continue reading]
Why Most Government Advertising Sucks!
In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here's an example of what I mean... I was waiting for a train the other day (on my way back from copywriter Pete Godfrey's "Master Class 2.0" as it … [Continue reading]