Have I mentioned I'm a big movie fan? Very excited about a couple of upcoming new movies. The new "Indiana Jones" episode and the "Iron Man" movie (yup, I'm a big comic book fan too!). Interesting, of course, to observe the build up to a big movie … [Continue reading]
More Marketing Idiocy From A Big Corporation
Came across a great blog post today from Mark Widawer. The kind of post that made me think "Gee, I wish I'd written that!" Anyway, it's titled "Bad Advertising - Ford Needs To 'Learn One'" and it's all about the latest strategic marketing campaign … [Continue reading]
Reflections On The Genius Of Copywriter Gary Halbert
I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert. Gary was widely regarded as one of the best copywriters in the world and I'd certainly regard him as one of the 3 "Giants" of the Direct Response Marketing … [Continue reading]
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Had to smile when this article ("Advertisers: Men Are Not Idiots") from Advertising Age came to my attention... Bashing Fathers and Husbands Isn't the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn … [Continue reading]
Copywriters – Are You Or Your Clients Making This Mistake?
"Every battle is won, before it is fought." (From "The Art Of War" by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest "Emotional Ad Writing … [Continue reading]