...and focus instead on "The Irresistible Offer"? That's the advice of marketing maverick and genius Mark Joyner in his book "The Irresistible offer". According to Mark, the Irresistible Offer is... … [Continue reading]
A Copywriter’s Take On “Din Tai Fung”…
...one of the currently hot restaurants in Sydney. I was in the City yesterday to catch up with clients. After that I had some time on my hands and as it was early evening I decided to grab dinner at the "Din Tai Fung". This Taiwanese based … [Continue reading]
A USP Mistake To Avoid…
...if you're a copywriter or marketer. I touched on this point briefly in my comments on Jack Trout's book "Differentiate Or Die" and it involves the starting point for creating a Unique Selling Proposition ("USP"). As with any marketing problem, … [Continue reading]
More About Copywriting Legend Rosser Reeves
In a previous post ("Attention Copywriters - Differentiate Or Die") I mentioned legendary copywriter and ad-man Rosser Reeves. Here's a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising … [Continue reading]
Attention Copywriters – Differentiate Or Die
...and that applies to marketers as well. Jack Trout is a marketing expert whom I hold in great esteem. Together with Al Ries he wrote the classic marketing text "Positioning". Jack has recently published the second edition of his book … [Continue reading]