Here's the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let's jump right in... … [Continue reading]
2009 Is Here! Happy New Year!
Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there's no doubt that economic conditions will be challenging. But that doesn't mean that you can't prosper... … [Continue reading]
Making It Easy For Customers…
...to buy. I'm currently in the UK spending the Christmas holidays with my brother and his family. From a marketer's perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any … [Continue reading]
Copywriting Notes – Makepeace And Bencivenga Part 5
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went "Wow!" and … [Continue reading]
Merry Christmas And…
...Happy Holidays! Whatever you're doing today, best wishes to you, your family, friends and associates. Hope Santa was good to you and have a wonderful day! … [Continue reading]