...are recession worries starting to recede? Stumbled across this great article about marketing at Disney World and how the folks over there are viewing economic conditions over the next year or so. It's from a gentleman called Jim Hill and the … [Continue reading]
Copywriting Gold Found In Bird Droppings?*!?
Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in "Bird Droppings". You see... … [Continue reading]
Russian Roulette For Business Owners…
...who don't use direct response marketing and copywriting. In the UK "Daily Telegraph" is this article... "Marketing Spend Falls At Sharpest Rate For Nine Years". A recent survey found that... … [Continue reading]
Sex, Controversy And Classic Direct Response Copywriting
Had to bring this item to your attention, partly because of the "controversy" but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 18 “Negative Advertising”
"Negative Advertising" is the subject of Chapter 18 of the copywriting classic "Scientific Advertising" by Claude Hopkins. In this short chapter, Hopkins discusses two types of negative advertising. The first is what is usually called "knocking … [Continue reading]