...to be more successful. While researching a current project today, I dug out an old set of Jay Abraham CDs. These are the recordings of a seminar Jay held back in 2002. One of the speakers was Brian Tracy, someone I have a lot of time … [Continue reading]
Medieval Monk Inspires Classic Copywriting Template…
Offering a free "Special Report" to attract leads is a classic copywriting and direct response marketing strategy. And one of the most effective "templates" is the "7 Deadly Mistakes" report. Indeed, I happen to be working on such a report for a … [Continue reading]
Copywriting Mystery Finally Solved…
In Victor Schwab's essential book about copywriting called "How To Write A Good Advertisement", there is a list of 100 good headlines along with comments about why they were effective. You may have seen this list in other forms ("100 Greatest … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 19 “Letter Writing”
In Chapter 19 of the copywriting classic "Scientific Advertising", Claude Hopkins turns his attention to the subject of "Letter Writing". By "Letter Writing", Hopkins of course means classic direct mail. Here are his initial comments… … [Continue reading]
Copywriting Notes – Seven Lost Secrets Of Success
I confess. I'm addicted to books and book stores! Now, this has benefits of course. For a copywriter, bookstores are a great source of ideas and market information. And while browsing through one of the local bookstores recently I came across a … [Continue reading]