...when there's a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg's "Special K". Now, at the beginning of the year many people make new resolutions to lose weight or get … [Continue reading]
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a "Great Ideas" series of books that they describe as... "...the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are." It occurred to me that it … [Continue reading]
A Simple Question Copywriters Can Use…
...to be more successful. While researching a current project today, I dug out an old set of Jay Abraham CDs. These are the recordings of a seminar Jay held back in 2002. One of the speakers was Brian Tracy, someone I have a lot of time … [Continue reading]
Medieval Monk Inspires Classic Copywriting Template…
Offering a free "Special Report" to attract leads is a classic copywriting and direct response marketing strategy. And one of the most effective "templates" is the "7 Deadly Mistakes" report. Indeed, I happen to be working on such a report for a … [Continue reading]
Copywriting Mystery Finally Solved…
In Victor Schwab's essential book about copywriting called "How To Write A Good Advertisement", there is a list of 100 good headlines along with comments about why they were effective. You may have seen this list in other forms ("100 Greatest … [Continue reading]