Penguin Books in the UK have a "Great Ideas" series of books that they describe as... "...the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are." It occurred to me that it … [Continue reading]
A Simple Question Copywriters Can Use…
...to be more successful. While researching a current project today, I dug out an old set of Jay Abraham CDs. These are the recordings of a seminar Jay held back in 2002. One of the speakers was Brian Tracy, someone I have a lot of time … [Continue reading]
Medieval Monk Inspires Classic Copywriting Template…
Offering a free "Special Report" to attract leads is a classic copywriting and direct response marketing strategy. And one of the most effective "templates" is the "7 Deadly Mistakes" report. Indeed, I happen to be working on such a report for a … [Continue reading]
Copywriting Mystery Finally Solved…
In Victor Schwab's essential book about copywriting called "How To Write A Good Advertisement", there is a list of 100 good headlines along with comments about why they were effective. You may have seen this list in other forms ("100 Greatest … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 19 “Letter Writing”
In Chapter 19 of the copywriting classic "Scientific Advertising", Claude Hopkins turns his attention to the subject of "Letter Writing". By "Letter Writing", Hopkins of course means classic direct mail. Here are his initial comments… … [Continue reading]