"A Name That Helps" is the subject of chapter 20 of the copywriting classic "Scientific Advertising" by Claude Hopkins. In this chapter, Hopkins shares his thoughts and experience with product names, with examples of names that can help the selling … [Continue reading]
A Surprising Benefit Of The Economic Downturn…
...for smart copywriters and marketers. Reading through the January edition of Pete Godfrey's "Emotional Ad Writing & Marketing Letter" I was struck by this (2 part) profound insight from Pete... … [Continue reading]
Copywriting Notes – Being A Better Copywriter
Pete Godfrey's "Emotional Ad Writing & Marketing Letter" arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter... … [Continue reading]
Always Worth Giving Customers A “Second Chance”…
...when there's a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg's "Special K". Now, at the beginning of the year many people make new resolutions to lose weight or get … [Continue reading]
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a "Great Ideas" series of books that they describe as... "...the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are." It occurred to me that it … [Continue reading]