If you're at all involved in the world of internet marketing, then you're probably aware of the recent Stompernet "Formula 5" launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with … [Continue reading]
For Copywriters Interested In Socionomics…
I've mentioned in a number of previous posts the theory of "Socionomics" and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the "Socionomics Institute" … [Continue reading]
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding "Yes" according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton's post... … [Continue reading]
…And Welcome To The Year Of The Ox
As well as being "Australia Day", today is also Chinese New Year, Korean New Year, Tet in Vietnam and Republic Day in India. In the Chinese calendar, this is the Year Of The Ox. According to Wikipedia, the Ox represents prosperity through fortitude … [Continue reading]
Have A Great “Australia Day”…
...if you're in Australia (and I guess there's no reason why everyone else can't join in the spirit of the day!). The anniversary of the arrival of the First Fleet in 1788, this is a day of barbecues, family get-togethers, fireworks and celebrations … [Continue reading]