In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today... ...I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own … [Continue reading]
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you're at all involved in the world of internet marketing, then you're probably aware of the recent Stompernet "Formula 5" launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with … [Continue reading]
For Copywriters Interested In Socionomics…
I've mentioned in a number of previous posts the theory of "Socionomics" and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the "Socionomics Institute" … [Continue reading]
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding "Yes" according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton's post... … [Continue reading]
…And Welcome To The Year Of The Ox
As well as being "Australia Day", today is also Chinese New Year, Korean New Year, Tet in Vietnam and Republic Day in India. In the Chinese calendar, this is the Year Of The Ox. According to Wikipedia, the Ox represents prosperity through fortitude … [Continue reading]