Couple of recent articles in the UK "Daily Telegraph" caught my eye and point to some potential bright spots amid the current economic gloom... ...and might give copywriters and marketers some ideas. The first is... … [Continue reading]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today... ...I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own … [Continue reading]
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you're at all involved in the world of internet marketing, then you're probably aware of the recent Stompernet "Formula 5" launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with … [Continue reading]
For Copywriters Interested In Socionomics…
I've mentioned in a number of previous posts the theory of "Socionomics" and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the "Socionomics Institute" … [Continue reading]
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding "Yes" according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton's post... … [Continue reading]