...of this example of "How Not To Swipe". "Swiping" is undoubtedly a very powerful and useful technique... ...when used correctly, that is. All too often, however, unscrupulous marketers and copywriters simply copy an ad... ...without … [Continue reading]
Drayton Bird On Copywriting And Marketing Today…
I've been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership … [Continue reading]
Copywriting Notes – John Updike
American author John Updike died recently. There's an article about his life and work in "The Economist" ("John Updike - An American Subversive")... ...and this caught my eye... … [Continue reading]
Marketing Bright Spots Amid The Gloom…
Couple of recent articles in the UK "Daily Telegraph" caught my eye and point to some potential bright spots amid the current economic gloom... ...and might give copywriters and marketers some ideas. The first is... … [Continue reading]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today... ...I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own … [Continue reading]