In the city yesterday for a trip to the dentist... ...I noticed this classic headline template being used in an ad at a camera store... "The Lenses Canon And Nikon Don't Want You To Know About" Now, this is presumably aimed at people who are … [Continue reading]
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be "right". And what works is often dependent on the particular situation and the relationship … [Continue reading]
Copywriting Review – “Swiping For Fun And Profit”
Last week, I mentioned a new special report from copywriter John Anghelache and promised you a review. Here it is... The report is titled... "Swiping For Fun And Profit - How To Find A Treasure Trove Of Hot Online Sales Letters Pulling In Millions … [Continue reading]
Copywriters Take Note…
...of this example of "How Not To Swipe". "Swiping" is undoubtedly a very powerful and useful technique... ...when used correctly, that is. All too often, however, unscrupulous marketers and copywriters simply copy an ad... ...without … [Continue reading]
Drayton Bird On Copywriting And Marketing Today…
I've been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership … [Continue reading]