Just received the February edition of Pete Godfrey's "Emotional Ad Writing & Marketing Letter". In the "Marketing Savvy Department" Pete makes this observation... "To build a solid relationship with your customers you need to stay in contact on … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
With chapter 21, titled "Good Business", we've come to the end of "Scientific Advertising" by copywriting and marketing pioneer Claude Hopkins. As you might expect, this chapter is something of a recap and restatement of Hopkins' prime idea. That … [Continue reading]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here's the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for … [Continue reading]
Looking Ahead – Marketing Calendar March 2009
Time for this month's look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign. March is a relatively thin month... ...but St Patrick's Day (March 17) provides a potential opportunity. Slightly more … [Continue reading]
Marketing Conferences And The Copywriter
Spent the day at Mal Emery's "Sydney Platinum Intensive". The Platinum program is Mal's high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an … [Continue reading]