There's a very effective marketing tactic that's called different names but it boils down to offering customers additional items to complement their primary purchase. McDonald's is known for the "Do you want fries with that" tactic. Amazon has the … [Continue reading]
Marketing Lesson From A Very “Strange But True” Story…
It would be hard to make this up. Over in the USA... "US authorities say a Florida woman phoned 911 three times after McDonald's employees told her they were out of Chicken McNuggets." ("Woman Calls 911 After McDonald's Runs Out Of Nuggets") Now, … [Continue reading]
Simple Marketing Tip From A Baker To Boost Sales…
I've been re-reading a number of old newsletters from marketing maestro Jay Abraham. One of the points Jay makes is to allow your clients to purchase in the amounts and terms that suit them. So it's always worth testing an option for the customer … [Continue reading]
Marketing And Using Curiosity To Engage Your Reader…
Curiosity is an extremely powerful force. As human beings we have this "need to know". In particular, we "need to know what happens...next". What we in the copywriting and marketing fraternity sometimes refer to as... … [Continue reading]
Marketing Lessons From…Mixed Martial Arts??
One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle. We seem to share the same love of movies and I like his somewhat quirky style. But I wondered if he had gone too far with this post... … [Continue reading]