If you're the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn't use fancy words when "a tiny trace or amount" would do!) of self-doubt, then you can skip this post. If you're like most of the rest … [Continue reading]
Marketing Observations From The Australian Fitness Expo
Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM … [Continue reading]
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the "Financial Times"... "Five Myths About Business Failure In A Downturn" ...and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have … [Continue reading]
Looking Ahead – Marketing Calendar May 2009
It's that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost. Before I get to that... … [Continue reading]
Are You Missing Out On This Source of Business?
Recently came across some fascinating statistics about a potential source of business that you may be overlooking among all the hooplah of "social marketing" and the latest internet craze. It was the statistics of the astonishing "reach" achieved … [Continue reading]