...couldn't believe this item I came across today... "Swiss Icon Branching Out" "The 125 year-old maker of the Swiss Army knife is branching out into... ...cutlery, watches, shirts and perfume." Cutlery, maybe. Watches, at a pinch (I actually … [Continue reading]
Even Big Companies Struggle With Core Marketing Concepts…
...like positioning. I was in Hungry Jack's the other day grabbing a bite to eat "on the run". (For non-Australian readers Hungry Jack's is the name Burger King operates under in Australia...that in itself is an interesting story.) As I was … [Continue reading]
Marketing Tips From The Dark Side…
..of persuasion. Fascinating article in the UK "Daily Telegraph" titled... "Do You Have A Scam-Proof Personality?" ...that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam. … [Continue reading]
Marketing Today – Twitter Part 1
Unless you've been completely cut off from the world lately, you'll be aware of Twitter. There's been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with … [Continue reading]
Looking Ahead – Marketing Calendar June 2009
Gee, where's the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event. There's something of a lack of official holidays in June, so the fallback is … [Continue reading]