June 12 is the birthday of the late, great "Sir" Gary Halbert... ...copywriting and direct response marketing genius and one of the giants of the business in the last 50 years. (And yes, I know it's June 13 as I write this here in Australia...it's … [Continue reading]
Urgent! Facebook Marketing Land Rush…
Hey...I know I don't comment too much about social marketing... ...but there's something happening that you need to know about. As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify … [Continue reading]
Looking Ahead – Marketing Calendar July 2009
Time to look ahead to July at events and holidays that can be used to build a marketing promotion around. From now on, I'll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America … [Continue reading]
Doors Are Open For Pete Godfrey’s…
..."Master Class Home Study Course". Er, now that Pete's program for direct response copywriters and marketers is available and I've seen what he's giving you... ...I confess to a slight reluctance to steer you over there. From a completely … [Continue reading]
Marketing Today – Twitter Part 3
I mentioned at the beginning of this exploration of marketing with Twitter that there are some quick and easy things you can do if you have a blog to tap into the "Twitter-sphere". First one I'm going to mention is really simple... ...and you don't … [Continue reading]