OK, first up, apologies for the lack of posting this week. I've been "on site" with a client and don't quite have the road warrior thing down pat just yet (plus I was very busy!). However, got a lot to catch up on including some more movie trailer … [Continue reading]
‘Terminator Salvation’ – Thoughts On The Trailer
Went to see the "Terminator Salvation" movie the other day... ...so I'll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing … [Continue reading]
Last Day For Special Bonus…
...with Pete Godfrey's "Master Class Home Study Course". Invest in Pete's program by Midnight (Australian Eastern Time) tonight (June 15)... ...and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge … [Continue reading]
Marketing Lessons From The Demise Of General Motors
You're most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering "the biggest industrial bankruptcy in history". (There's a good briefing in "The Economist" - "The Bankruptcy Of General … [Continue reading]
Shock Headline! Boy Hit By Meteorite…
...but survives! Read all about it! Headlines are one of the most important elements of any piece of copywriting or advertising. Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad. So you can … [Continue reading]