Sad...shocked really...to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at … [Continue reading]
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway... ...30 years ago yesterday on 1 July 1979... ...the very first Sony Walkman went on sale in Japan. This really was a breakthrough product in how people could choose to listen to … [Continue reading]
Marketing And Movie Trailers – Public Enemies
The new movie "Public Enemies" is out shortly... ...so as a big Michael Mann fan ("Heat" is one of my all-time favourite movies) that's reason enough for me to take a look at the trailer... ...to see what marketing lessons we can glean. Remember, … [Continue reading]
Marketing And Movie Trailers – The Proposal
OK, time for another look at a movie trailer. I was going to feature "Public Enemies"... ...but I didn't want you to think that I only ever watch action and Sci-Fi movies! So, I've selected the rom-com "The Proposal". It's had a strong box office … [Continue reading]
The Passing Of Michael Jackson – One Marketer’s Observations
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we're dealing with legitimate news that is all over the … [Continue reading]