Here's something a little different from the usual marketing video clips that we've been looking at. It's from one of my favourite authors, Steven Pressfield. His best known book is probably "Gates Of Fire", a retelling of the epic battle between … [Continue reading]
Looking Ahead – Marketing Calendar August 2009
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it's the middle of summer and the holidays... ...and down here in Australia it's the tail end of winter. You tend … [Continue reading]
Two New Marketing Books…
...well worth your attention. Before that... "Happy 4th of July Weekend!" ...to all in the U.S.A. Back to the two new marketing books. The first is... … [Continue reading]
Another Great Marketing Video…
...from Billy Mays. After yesterday's post, I couldn't resist putting up one of Billy's "Mighty Putty" infomercials. Love the part with the truck! Who wouldn't want some of this stuff! My only slight quibble with this is that the offer is a little … [Continue reading]
Marketing – Australia’s Most Trusted Brands
The July 2009 issue of Reader's Digest Australia contains their annual "Most Trusted Brands" survey. For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3. The rest of the top 10 are... … [Continue reading]