The old-style newspaper business is struggling in many countries around the world. Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that … [Continue reading]
Marketing Credibility Shredder Case #1 – The Fat Doctor
It's a pretty fundamental principle of marketing today that you need to be congruent in all your communications. That means, basically, that not only do you "Talk the talk"... ...but you've got to "Walk the walk". So, if you present yourself as a … [Continue reading]
A Copy Lesson From The Apollo 11 Moon Landing Anniversary?
July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin... ...with this year being the 40th anniversary. Now, I wasn't going to post about this, because it's not something that's … [Continue reading]
Requiem For A Pitchman – Billy Mays Marketing Magic
Over at Clayton Makepeace's blog, there is a special guest post from marketing maven Rich Schefren. It's all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell... "...Billy knew how to do something … [Continue reading]
Marketing Today – Twitter Part 5
OK, this post isn't strictly going to be about Twitter. It's more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from … [Continue reading]