If you've been wondering what's been going on here at "Maximum Results Copywriting" with the blog... ...lack of posting, posts disappearing etc... ...well unfortunately the site got hacked. If you found your browser being hijacked and directed … [Continue reading]
Marketing And Movie Trailers – Sherlock Holmes
Very much looking forward to the upcoming "Sherlock Holmes" movie with Robert Downey Jr and Jude Law. I'm a big fan of the original stories and have read them many, many times. So there's always a degree of trepidation when someone decides to … [Continue reading]
What Copywriters And Marketers Need To Know About New FTC Guidelines
Unless you've been completely cut off from the online world the last few months... ...you're most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission … [Continue reading]
Looking Ahead – Marketing Calendar January 2010
Christmas is fast approaching, along with the end of the year of course. Anyone else wondering what happened to 2009? Or even the first decade of the 21st century?!? Zoiks!*! Not too late to launch your own Christmas or New Year promotion. With … [Continue reading]
Marketing And The ‘Madness’ Of Luxury Goods
Good article in "The Economist" titled... "Salesman Of The Irrational" It's all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches. Couple of points to note... 1. What he's … [Continue reading]