OK, I'm here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer's Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn't too bad as it turned out... ...but I … [Continue reading]
Crocodile Marketing – Last Inner Sanctum Conference
Shock waves swept through the Direct Response Marketing community in Australia recently... ...when the "Wizard Of Words", copywriter Pete Godfrey announced that he was leaving Crocodile Marketing... ...the company he had set up with David McMahon … [Continue reading]
Reminder Of Probably The Most Important Buying Motivation
The other day I dropped into a local bookstore to research a new project for a client in the financial services industry. As I've mentioned before, I find bookstores a wonderful source of information and inspiration for that matter. Of course, I … [Continue reading]
Looking Ahead – Marketing Calendar April 2010
The big event this April is Easter... ...with Good Friday falling this year on April 2 and Easter Monday on April 5. Quick aside, every year in Sydney we have the "Royal Easter Show" (this year April 1-14). It's a celebration of all things … [Continue reading]
Looking Ahead – Marketing Calendar March 2010
OK, somewhat later than usual due to the hack attack I mentioned in the last post... ...our monthly look ahead at events that we can use as part of our marketing campaigns. In Australia, March 1 is the official first day of autumn. Outside of … [Continue reading]