This week's crop of copywriting and marketing blog posts worth your attention... From Drayton Bird, some fascinating research on the effect of offering discounts "Bribery works in mysterious ways". Ryan Healy, guest blogging over at Michel Fortin's … [Continue reading]
Contemporary Marketing Maven Steps Down
Don't often comment about the mainstream corporate world... ...but last week saw the surprise announcement that Sir Terry Leahy would step down as the chief executive of Tesco next March. I've made no secret of my admiration for Sir Terry and … [Continue reading]
Copywriting Blogs Roundup – 12 June 2010
Three posts from the last week from copywriting (OK, one of them this week is strictly "marketing") blogs you may have missed. Something of a "marketing mindset" theme this week, certainly in the Frank Kern and Clayton Makepeace articles... Here … [Continue reading]
Looking Ahead – Marketing Calendar July 2010
July is a pretty lean month in Australia, as far as major events go. It's the beginning of the new financial year and it's mid winter. Outside of Australia... It's "Canada Day" on July 1. In the USA, its Independence Day on July 4, of … [Continue reading]
Key Question To Answer…
...before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great … [Continue reading]