As winter draws to a close here in Australia, not too much on the calendar. There's a bank holiday in NSW and Show Day up in Queensland. September 1 is the "official" start to spring, so you could do some of the preparation work and "pre-launch" … [Continue reading]
“Strange But True” – 11 July 2010
I've mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like "National Enquirer" and "Cosmopolitan" to glean ideas for headlines, stories, trivia and tidbits of potentially … [Continue reading]
Copywriting Blogs Roundup – 10 July 2010
Must be the summer lull up in the northern hemisphere... ...as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic … [Continue reading]
Marketing And Movie Trailers – Toy Story 3
Been a while since I posted a "Marketing And Movie Trailers". Is it me or has there been a lack of interesting movies so far this year? Anyway, saw "Toy Story 3" recently and LOVED it. Without further ado, here's the trailer... OK, so how does … [Continue reading]
Copywriting Blogs Roundup – 3 July 2010
Only 2 things I've noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including... "Is this the most underestimated, overlooked marketing weapon?" Totally agree with Drayton. … [Continue reading]