Couple of cartoons from the always witty and insightful Tom Fishburne... ...and... … [Continue reading]
Does My Logo Look Big In This?
Marketing And Movie Trailers – Unstoppable
"Denzel Washington" is usually enough to get my attention so didn't take much to get me to check out the trailer for the upcoming movie "Unstoppable". We haven't had a good "runaway train" movie for a while so let's have a look... So how does it … [Continue reading]
Marketing Buzz – Apple iPhone 4 In Australia
Had to go into the City late Thursday afternoon. It was raining, cold and dreary. So I was somewhat surprised to see a line of people outside a telco store that extended around the corner and halfway down the block. Then I remembered... … [Continue reading]
Aldi’s Reclusive Billionaire Founder Dies
Theo Albrecht, co-founder of the Aldi discount supermarket chain passed away last Saturday... "Aldi's reclusive founder dies, age 88". I've mentioned before my admiration for the Aldi business model and their marketing, if not always for their … [Continue reading]
Why You Might Want To Think About Your Brand Archetype
A Direct Response Copywriter talking about "Brand Archetypes"? Surely not! Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne... One of the principles of classic direct response marketing and copywriting is … [Continue reading]