...or more specifically, beware of "Jumping The Shark" in your marketing. For those of you not familiar with the expression, "Jumping the shark" means... … [Continue reading]
Marketing…Beware Of The Shark!
Marketing And Movie Trailers – The Town
Came across this upcoming movie that has been attracting interest from a number of movie buffs. Main point of interest is that Ben Affleck not only stars but also directs. Er..."So what?" you might ask. Well, Ben's debut at directing "Gone Baby … [Continue reading]
Looking Ahead – Marketing Calendar September 2010
Here's our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month... 1 September - The "official" first day of spring and also … [Continue reading]
Does My Logo Look Big In This?
Couple of cartoons from the always witty and insightful Tom Fishburne... ...and... … [Continue reading]
Marketing And Movie Trailers – Unstoppable
"Denzel Washington" is usually enough to get my attention so didn't take much to get me to check out the trailer for the upcoming movie "Unstoppable". We haven't had a good "runaway train" movie for a while so let's have a look... So how does it … [Continue reading]