Better Conversion Tip #4 – Add Captions to All Your Photos
When people read editorials and articles, they tend to read the captions under the photos.
The same will happen in your sales letter. So each and every photo should have a caption under it.
If it’s a picture of your product, the caption can be an additional call to action (e.g. “Get Yours Today!”).
If it’s a photo of a person, add a relevant caption, but every caption should provide some call to action.
Remember, if it doesn’t advance the sale, get rid of it or replace it with something that does.
Caption Example:
Steak: Food For Kings
Better Caption Example:
Cook Juicy Steaks Like This Every Month...Have Them Delivered Right To Your Doorstep
One further refinement is to make the caption a clickable link that takes the visitor right to your order page.