Here are the next 2 tips in my “Better Website Conversion Tips” series…
Better Conversion Tip #2 – Periodically Test Your Site
This might sound obvious, but stuff happens with websites. Hosting companies can have problems, your site can get hacked (happened to me with this site)…there are many reasons why your site might be down.
And if the site is down, then you won’t be taking too many orders.
So take a look at your site on a regular basis to check everything is OK or have a test service in place to do it for you.
Next…
Better Conversion Tip #3 – Watch Your Outbound Links
You don’t want to have links that direct your visitor away from your site. If you must have links (e.g. to show a source that backs your claims) have it open in a new window. Even better would be to copy the content to your own server (be sure to check the legality of copying the content…if it’s a graph or chart, you may only have to credit the source) and open it in a new window.
You can see an example of this at http://www.million-dollar-roundtable.com. If you scroll down just a bit, you’ll see there is reference to Internet usage and a link to show some stats.