Better Conversion Tip #13 – Review Your Copy
(You can find the previous post in this series here “Better Website Conversion Tips – Part 12”.)
In this series, I’ve assumed that you’ve already got some sort of web page up with some copy in place.
This isn’t a series about how to write copy. But for long term success it’s important that you understand what goes in to a successful sales message.
Depending on your budget and the income potential of your site, it may well be worth hiring a professional copywriter to at least provide a critique and suggestions for improvements.
If you want to learn more about effective copywriting, here are 3 good introductory level texts to get started…
“The Ultimate Sales Letter” – Dan Kennedy
“How To Write A Good Advertisement” – Victor Schwab
“The Online Copywriters Handbook” – Bob Bly
With that covered, here are 7 points to review in your copy to get the best response…
Copy Point #1 – Does the headline grab attention and get the visitor to stay on the page?
Copy Point #2 – Once you’ve got attention, is there something to hold that attention by making it very clear quickly what the page is all about?
Copy Point #3 – Does the copy create desire by making clear what the visitor will gain?
Copy Point #4 – Prove the price is right. If free, as in a lead generation exercise, make that clear
Copy Point #5 – Establish credibility and create confidence that you’re genuine and worth dealing with
Copy Point #6 – Make it easy to act now (make it VERY clear what to do)
Copy Point #7- Give the visitor a reason to act NOW
Effective copywriting is a vast subject, but if you cover these 7 points you’ll at least have the essentials of a good sales piece.