Been a while since the last in this series of “Better Website Conversion Tips”.
Apologies dear reader!
You can find the previous post in the series at…
“Better Website Conversion Tips – Part 9”.
Here’s the next in the series…
***
Better Conversion Tip #10 – Test Credibility And Proof
Another thing you’ll want to test is adding pictorial proofs, things like credit card logos, the Better Business Bureau seal and other trade or professional logos. Scanned documents and screen snapshots showing results and offering additional graphical proofs can also be helpful.
Another seal of approval that you can obtain that promotes your integrity as a businessperson is by signing the Business Ethics Pledge at http://www.business-ethics-pledge.org.
Always ask yourself what you could add to remove the “too good to be true” mentality.
And the flip side is often true. Sometimes you want to…
…reveal a flaw about your product.
There are very few products or services that are completely flawless and people know that. So by “confessing” to a flaw, the prospect will actually accord you a higher degree of credibility for being open with them.
The “flaw” can either be something that isn’t really a flaw or something that’s of little consequence.
For example…
“You’re probably thinking right now that this tennis racket is a miracle worker—and it is. But I must tell you that it has one little…shortcoming.
My racket takes about 2 weeks to get used to. In fact, when you first start using it, your game will actually get worse. But if you can just ride it out, you’ll see a tremendous improvement in your volleys, net play and serves.”
It’s a subtle point, but it will make you stand out from the crowd where there is often a tendency to breathless hucksterism.