Romance…Direct Response Marketing Style!

I wasn’t going to post anything this Valentine’s Day…

…but the media is, naturally, chock-full of romance-themed articles like “100 best love songs of all time” in the UK “Daily Telegraph” which did remind me of this genuine classic …

And for some reason (OK, I’m a direct response marketer and copywriter!) I was also reminded of the classic ad for copywriting legend Gary Halbert that has one of the all-time great headlines…

“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor”

A true masterpiece and you can find it at the “Gary Halbert Letter” website at the following link…

“Gary Halbert’s Classic Personal Ad”.

Delving into the treasure trove of direct response marketing  knowledge that’s on the site, there’s this commentary from Kevin Halbert about the letter with the title…

“In The Land Of The Blind, The One-Eyed Man is King.”

Yes, it does lead on to a paid product but you’ll find the comments in the article useful and insightful.

One final observation…

…Valentine’s Day is one of the great marketing occasions and opportunities of the year.  As a smart direct response marketer you would be well aware of that and put together a themed promotion if appropriate for your business…

…particularly if you had read my regular “Marketing Calendar” feature such as…

“Looking Ahead – Marketing Calendar February 2015”.

Have a wonderful Valentine’s Day!