I suspect many of us can relate to Tom Fishburne’s amusing cartoon above.
Faced with lockdown and the resulting (unexpected) extra time available…
…it’s understandable that any responsible professional would want to use that time wisely.
But what to choose? In uncertain times, what new skill will really make a difference?
And might there even be a downside to this apparently positive activity?
Tom Fishburne comments…
“A recent survey from Blind found that 83% of marketing and communications professionals are reporting burnout, the highest of any job function.
There are likely many factors at play, but I wonder how much of this burnout relates to productivity anxiety, the pressure to be busy, and the hustle culture in business.”
Well worth reading the whole piece at…
It occurs to me as well, that a big part of the problem…
…especially for marketers working in what we might call “mainstream marketing”…
…may well be the lack of measurable results.
Now, for direct response marketers, this isn’t a problem. Naturally, if those results are not satisfactory, then there are other problems and action is required.
However, at least direct response practitioners know what the problem is and have a pretty good idea of what to do.
Imagine how frustrating…and stressful…it would be to know you have a problem…
…but you have little or no idea what it might be!
There’s that old saying as well…
…you can’t manage what you don’t measure.
Another reason why direct response is a superior…
…and less stressful…
…approach to marketing.