Best known for his prowess with Google Adwords (and now Facebook Ads)…
…Perry Marshall is also a smart marketer, highly connected and well worth listening to.
He’s come up with 10 predictions for 2012, including these 2 that I think are particularly worth taking note of…
2. Cost Per Impression for online marketing exceeds that of offline. Online offers no particular price advantage in thick niches; the advantage is in the bells and whistles and targeting. Well worth the money, by the way.
Which means…online-offline integration is the name of the game.
10. Four horsemen: Netflix, Pandora, Spotify and Amazon. The price of books, movies and music is headed towards zero. You’re already seeing 1-day Kindle specials: $20 books are $2.99, 99 cents or even free.
Which means…you’re probably going to need a “loss-leader” strategy.
Read the whole thing…