One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle.
We seem to share the same love of movies and I like his somewhat quirky style.
But I wondered if he had gone too far with this post…
…“Kicking Your Own Butt In Sales”!!
Ben’s a fan of the US TV reality show “Tapout” that revolves around the world of Mixed Martial Arts.
And one of the lessons from MMA is about what NOT to do.
Same in sales and marketing.
Avoid these 7 mistakes and sales will increase…
1. Being boring
2. Refusing to offend anyone
3. Relying on “tricks” and “tactics” instead of strategy
4. Not respecting your prospect
5. Bragging
6. Trying to create demand instead of VISION
7. “Convincing” instead of persuading
Now, Ben’s based over in the USA but these points are equally valid for businesses in Australia.
Hey, I know sometimes it’s easy to make an unintended slip. But it’s well worth a quick review to make sure you’re not making any of these mistakes.
After all, nobody likes getting their “marketing butt” kicked…especially by themselves!