Here’s a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around.
First, in Australia…
March 1- First day of autumn (already!)
March 2 – Mardi Gras parade (Sydney)
The Mardi Gras festival runs from Feb 8- Mar 3, but the centrepiece parade is on March 2.
March 4 – Labour Day (WA)
March 11 – Commonwealth Day, Labour Day (VIC), Canberra Day (ACT), Adelaide Cup (SA), Eight Hours Day (TAS)
March 19 – Anniversary of the opening of the Sydney Harbour Bridge in 1932
March 20 – Autumn Equinox (takes place at 11.02 UTC, 22.02 AEST)
March 21 – Royal Easter Show (Sydney) opens (runs to April 3)
March 29 – Good Friday (Easter)
There’s also the Melbourne Food and Wine Festival from March 1-17.
The Australian Grand Prix takes place over 14-17 March in Melbourne.
Naturally, St. Patrick’s Day is enthusiastically celebrated Australia-wide!
Moving on to the wider world…
March 1 – St David’s Day (patron saint of Wales)
March 3 – Anniversary of the birth of Alexander Graham Bell in 1847
March 8 – International Women’s Day
March 10 – Money Day! (anniversary of the first printing of paper money in USA in 1862)
March 10 – Mother’s Day (UK)
March 11 – Commonwealth Day (UK and Commonwealth countries)
March 17 – St. Patrick’s Day
March 20 – Spring Equinox (northern hemisphere – occurs at 11.02 UTC)
March 23 – World Meteorological Day
March 24 – Houdini Day
March 29 – Good Friday (Easter)
March 31 – Easter Sunday
More anniversaries and holidays to be found at www.BlueMountain.com.
Finally for this month…
…on 29 March 1886, John Pemberton began advertising his “esteemed Brain Tonic and Intellectual Beverage”…
…known to you and I as Coca-Cola. It was originally devised as a headache and hangover remedy. That’s presumably why Pemberton approached Jacob’s Pharmacy in Atlanta to sell the beverage on a trial basis.
It was there that carbonated water was added to the syrup to produce what we now know as Coca-Cola. However, it wasn’t initially a great success and Pemberton ended up selling two-thirds of his rights to Coca-Cola for the sum of $1,200.
The rest, as they say, is history!
Wishing you every success with event-driven marketing promotions in March 2013.