With June approaching…
…we’re almost halfway through the year 2014!
That in itself can be used as the basis for a marketing promotion…
…along with the other holidays and events that fall in the coming month.
Also…
…did you know that June is the biggest month for weddings in the USA? Probably similar in other northern hemisphere countries but different south of the Equator
If you’re in the northern hemisphere…
…the broad theme can be thought of as “Summer”.
The Summer Solstice occurs at 10.51 UTC on June 21.
There’s also Father’s Day (June 15) in the USA, UK and Canada.
PLUS…in sports the FIFA Soccer World Cup 2014 starts on June 12 and runs to July 13 in Brazil.
Other events…
June 1 – Global Day Of Parents / International Children’s Day
June 5 – World Environment Day
June 8 – World Oceans Day
June 20 – World Refugee Day
June 21 – Summer Solstice (takes place at 10.51 UTC so check exact date for your location)
June 21 – World Music Day
June 23 – Anniversary of birth of Alan Turing, celebrated mathematician and codebreaker
June 25 – Day of The Seafarer
June 29 – Remote Control Day (in 1964 the remote control device was introduced)
June 30 – Meteorite Day (anniversary of the 1908 meteorite crash in Siberia)
Keep in mind that school and academic years may be ending in June, which affords an opportunity for a “graduation” theme.
Also, a number of sporting events (FIFA 2014 Soccer World Cup, US Open Golf, Wimbledon Tennis and NBA/NHL finals) may provide a marketing opportunity.
And, as mentioned, June 30 / July 1 marks the halfway point for the year.
Looking at some country-specific events…
In the USA…
June 14 – Flag Day
June 15 – Father’s Day
Canada…
June 15 – Father’s Day
June 21 – National Aboriginal Day
June 23 – Discovery Day (Newfoundland and Labrador)
June 24 – St Jean Baptiste Day (Quebec)
U.K….
June 15 – Father’s Day
Australia…
June 1 – “Official” first day of winter
June 2 – Western Australia Day / Foundation Day (WA)
June 6 – Queensland Day (QLD)
June 9 – Queens Birthday (all states except WA).
The Queen’s Birthday long weekend also marks the traditional start to the skiing season.
June 21 – Winter Solstice (occurs at 10.51 UTC)
June 30 – End of the financial year
Some notable anniversaries this year…
June 6 – D-Day landings in France during World War 2 in 1944
June 8 – George Orwell’s novel “1984” published in 1949
June 14 – First Henley Regatta held in 1839
June 23 – Battle of Bannockburn in 1314
Finally, some business-related anniversaries that may be of interest…
June 16 – FDIC founded in 1933
June 19 – in 1948, Columbia Records launched the LP record format in New York City
Wishing you every success with your event-driven marketing in June 2014!
UPDATE (5 June 2014):
Although I did note the 70th anniversary of the D-Day landings in Normandy on 6 June 1944, I didn’t think the occasion would attract as much interest as it has (expecting the 75th anniversary to be a bigger event). Noticed this wonderful post and thought I should include it here along with a couple of related videos…
*****
“An Age Or More Ago”
Bill Millin was the Piper of the 1st Special Service Brigade on June 6, 1944. The following is part of his personal account of D-Day and his role in the relief of Pegasus Bridge.
“Then Lovat said to me, “Right, Piper, start the Pipes again.” Well, we got to Bénouville. I had to stop again because we were under fire there and we couldn’t get down the main street. We were taking shelter behind the low wall to the right of the entrance to the village, and Colonel Mills-Roberts of 6 Commando – he was across the road looking round his side of the wall. So then he came dashing across to me and said, “Right, Piper, play us down the main street.” So he wanted me to run. I said, “No, I won’t be running. I will just play them as usual.” So I Piped them in, and they all followed behind me and through the village and then stopped.”
Click here to read the whole post…
And more about this incredible story in these videos…
UPDATE 2 (10 June 2014):
In the UK, this week sees the “official” Queen’s Birthday on Saturday 14 June. Her Majesty’s real birthday is on April 21. I shouldn’t really have overlooked this, especially as in Australia there’s is an official Queen’s Birthday holiday that traditionally marks the beginning of the skiing season.