The month of June is approaching…
…and we’re almost halfway through the year 2012!
Time to look ahead at holidays and events that can make up a Marketing Calendar for June 2012…
…that we can use as the basis for event-driven direct response marketing campaigns or promotions.
First, let’s take a look at the calendar in Australia.
June 1 – “Official” first day of winter
June 4 – Foundation Day (WA)
June 11 – Queens Birthday (all states except WA and QLD).
The Queen’s Birthday long weekend also marks the traditional start to the skiing season.
June 21 – Winter Solstice (occurs on June 20 at 23.09 UT which makes it June 21 in Australia)
June 30 – End of the financial year
Moving on, here’s this month’s video overview…
You can view this on YouTube at “Marketing Calendar June 2012”.
Looking at events in the wider world…
…the broad theme can be thought of as “Summer”…
…with Father’s Day (June 17) in the USA, UK and Canada.
In the sporting world, the soccer Euro 2012 starts on June 8 (with the final on July 1)…
…and Wimbledon 2012 starts on June 25.
Other events…
June 2/5 – Royal Diamond Jubilee Celebrations in UK
June 14 – Flag Day (USA)
June 17 – Father’s Day (USA, UK, Canada)
June 20 – Summer Solstice (takes place at 23.09 UT so date may fall on June 21 depending on location)
June 23 – Anniversary of birth of Alan Turing, celebrated mathematician and codebreaker
June 29 – Remote Control Day (in 1964 the remote control device was introduced)
June 30 – Meteorite Day (anniversary of the 1908 meteorite crash in Siberia)
Also keep in mind that school and academic years may be ending in June, which affords an opportunity for a “graduation” theme.
And June 30 / July 1 marks the halfway point for the year.
A “Heads Up”…
…the 2012 Summer Olympics is approaching and runs from July 27 to August 12.
To conclude, on June 18, 1935 the Rolls-Royce trademark is registered. The logo remains a memorable statement of “strength, dignity and quality”.
Every success with your event-driven marketing in June 2012!