Well, 2012 is almost over and the New Year of 2013 is fast approaching.
So, let’s take a look ahead at the month of January 2013…
…and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.
Let’s not overlook the obvious, the start of the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.
“New Year Sales” are a staple pretty much around the globe and no reason why you can’t make use of this.
First taking a look at Australia, it’s the middle of summer and very much an extended holiday season.
For sports fans there’s the Australian Open Tennis, January 14-27 in Melbourne.
There’s the annual Sydney Festival for most of January…
…and January 26 is “Australia Day” (also marking the unofficial end of summer).
This year “Australia Day” falls on a Saturday, so Monday January 28 is a holiday.
It’s “Back To School” at the end of the month…
…with the start of the new academic year.
Around the world…
…after Christmas and the year-end frenzy, things are a little slower in pace.
January 1 – New Year’s Day
January 4 – Blender Day (invented 1910)
January 6 – Birthday of Sherlock Holmes
January 8 – Elvis Presley’s Birthday
January 11 – International “Thank You Day”
January 19 – “Tin Can Day” (patent awarded in 1825 for canning process)
January 21- Martin Luther King Day (USA)
January 29 – Freethinker’s Day
More unusual events and anniversaries over at www.BlueMountain.com.
(Look for the ‘On this day’ section.)
Looking ahead a little…
…in 2013 Chinese New Year falls in February (on the 10th).
This year sees the “Year Of The Snake”
Finally for this month…
…on January 5 in 1855, the inventor of the safety razor, King Camp Gillette was born…
…and on January 27 in 1880, Thomas Edison received US Patent 223,898 for his electric lightbulb.
Hope these suggestion in this post give you some “bright” ideas for event-driven marketing!