Time to look ahead to the first month of the New Year 2012…
…at events and anniversaries that a smart marketer can use as the basis for a promotion.
The start of the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.
This month’s “Australian Men’s Health” magazine provides a good example…
…it’s tagged as “The Fresh Start Issue!” and includes a free 36-page fitness booklet.
Of course, “New Year Sales” are a staple pretty much around the globe.
Chinese New Year starts on January 23…
…with the arrival of the “Year of The Dragon”!
In Australia, it’s the middle of summer.
For sports fans there’s the Australian Open Tennis, January 16-29 in Melbourne.
There’s the annual Sydney Festival for most of January…
…and January 26 is “Australia Day” (also marking the unofficial end of summer).
It’s “Back To School” at the end of the month…
…with the start of the new academic year.
Around the world…
Jan 1 – New Year’s Day
Jan 6 – Birthday of Sherlock Holmes
Jan 8 – Elvis Presley’s Birthday
Jan 11 – International “Thank You Day”
Jan 16- Martin Luther King Day (USA)
Jan 23 – Start Of Chinese New Year (“Year Of The Dragon”)
Jan 29 – Freethinker’s Day
More unusual events and anniversaries over at www.BlueMountain.com.
Finally for this month…
…on January 1 in 1939, Bill Hewlett and Dave Packard signed the informal agreement to create the HP partnership (starting out in a one-car garage)…
…and on January 27 in 1880, Thomas Edison received US Patent 223,898 for his electric lightbulb.
Hope this post provides some “bright” ideas for your marketing!