It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign.
As an aside, seems it’s never too early to get started on your preparation. I was aghast to see hot cross buns on sale in my local supermarket the other day! Easter this year, will be 6-9 April.
Valentines Day (February 14) is the standout occasion for the month pretty much everywhere.
And this year, 2012, also happens to be a Leap Year. So, February 29 is “Leap Day” this year.
In Australia, the calendar is pretty bare besides Valentines Day and the “Leap Year” theme. The new school year starts at the end of January so there is potential for a “Back To School” theme early in the month.
Elsewhere…
Feb 2 – Groundhog Day(again!!)
Feb 6 – Diamond Jubilee Of Queen Elizabeth II (UK)
Feb 7 – Charles Dickens born in 1812
Feb 11 – Thomas Edison’s Birthday
Feb 20 – Presidents Day (USA – third Monday in February)
Feb 22 – Happy Thinking Day 🙂
Feb 24 – National Obnoxious Day (!)
Feb 29 – Leap Day
You’ll find more off-beat and unusual occasions listed over at www.BlueMountain.com (see the “On this day…” section)
To wrap up this month…
Feb 6 – the game Monopoly first went on sale in 1935
Feb 19 – “Temporary Insanity Day”. On this day in 1859, the defence of “Temporary Insanity” was first successfully pleaded in a US court