Here’s the monthly look ahead at the coming month, April 2013…
…and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion.
Easter falls mainly in the month of March this year…
…but “Easter Monday” on April 1 is a holiday in many countries and your final chance this year for an Easter themed promotion.
In Australia…
…we have one of the most important occasions of the year…
…ANZAC Day on April 25.
More generally…
April 1 – Easter Monday
April 1 – April Fool’s Day!
April 2 – Great Lover’s Day (anniversary of the birth of Casanova in 1725)
April 4 – Vitamin C Day (discovered in 1932)
April 5 – Lady Luck Day (honouring Fortuna, goddess of good fortune)
April 5 – End Of Financial Year (UK)
April 7 – World Health Day
April 8 – Anniversary Of The Birth Of Buddha
April 11 – Theory Of Relativity Day
April 13 – Thomas Jefferson Day
April 15 – Tax Day (USA)
April 16 – World Entrepreneurship Day
April 21 – World Creativity And Innovation Day
April 23 – St George’s Day (England)
April 23 – World Book And Copyright Day
April 24 – Ambivalence Day (or not?)
April 25 – ANZAC Day
April 29 – International Dance Day
If you need more off-beat ideas, take a look at the “Blue Mountain – On This Date In April” page.
Couple of interesting business anniversaries fall in April.
April 15 is “Fast Food Day” as the first McDonald’s franchise restaurant opened on this day in 1955.
And on April 1 in 1778, the dollar sign ($) was invented by Oliver Pollack.
Remember to watch out for any local events and anniversaries.
That’s it for this month. Feel free to leave a comment with any other suggestions for events that can be used to build a promotion around.