OK, today (February 14) is Valentine’s Day…
…and that gives me the perfect excuse to post up some “Copy Doodles”…
…like this one to the left…
…and a few others throughout the post.
On a more serious point…
…are you giving your customers enough lovin’ and TLC?
One of the biggest sins in marketing is taking your customer’s loyalty for granted.
And one of the “secret weapons” to successful marketing is to make your customers feel important, respected and appreciated.
Dan Kennedy talks about how to do this in “The Ultimate Marketing Plan” .
Among the suggested tactics…
1. The Attitude Of Gratitude. Every “touch” with your business is important so make sure every contact the customer has with your business is a pleasant one.
2. The Customer Appreciation Event
3. Formal Reward Programs
4. Make Everyone On Your Team An Ambassador Of Customer-Service Diplomacy
More on customer service in this post from the folks at Hubspot…
“5 Ways To Make Your Customers Love You”
I’d add having a regular newsletter as well.
Most businesses tend to focus on getting new customers…
…and neglect their existing clients.
This is folly…
…as current clients are far more likely to buy from you…
…but will tend to drift away if not carefully nurtured.
Again, from Dan Kennedy…
“Why do the majority of customers leave? …because of what they perceive and describe as indifference from the merchant or someone in the merchant’s organization. In other words, they felt unappreciated, unimportant, taken for granted.”
So, on Valentine’s Day…
…your customer!
Of course…
…for being a reader here at “Maximum Results Copywriting”.
I appreciate you and…
…have a great day!