Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018.
Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
It’s also Chinese New Year, that starts on Friday, February 16 to bring in the Year of the Dog. Chinese New Year is actually celebrated for 15 consecutive days, but the first three days are most important. The 15th and final day, Chap Goh Mei is also a big event, where houses are decorated with an abundance of brightly coloured lights. It is a way of ending with a grand finale rather than the festivities just fading away gradually.
Looking at general events…
February 1 – Serpent Day
February 2 – Groundhog Day(again!!)
February 2 – World Wetlands Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 6 – Lame Duck Day
February 7 – Charles Dickens born in 1812
February 8 – World Opera Day
February 9 – Toothache Day
February 10 – Umbrella Day
February 11 – Thomas Edison’s Birthday
February 11 – World Day Of The Sick
February 12 – Darwin Day (anniversary of the birth of Charles Darwin in 1809)
February 13 – World Radio Day
February 13 – Shrove Tuesday
February 14 – Ash Wednesday
February 14 – Valentine’s Day
February 15 – Singles Awareness Day
February 16 – Innovation Day
February 17 – World Human Spirit Day
February 17 – “My Way” Day
February 18 – Battery Day
February 20 – Handcuff Day (patent granted in 1912)
February 20 – World Day of Social Justice
February 21 – International Mother Language Day
February 22 – World Thinking Day
February 24 – World Bartender Day
February 26 – Tell A Fairy Tale Day
February 26 – Levi Strauss Day (born in 1829)
February 27 – Polar Bear Day
February 28 – Tooth Fairy Day
Taking a look at events in particular countries…
In the USA…
February 1 – National Freedom Day
February 2 – Groundhog Day
February 2 – National Wear Red Day
February 4 – Rosa Parks Day (California, Ohio)
February 4 – Superbowl (52)
February 12 – Lincoln’s Birthday (Florida)
February 12 – Lincoln’s Birthday (CT, IL, MO, NY)
February 13 – Shrove Tuesday/Mardi Gras (Alabama, Louisiana)
February 14 – Valentine’s Day
February 14 – Arizona Statehood Day (Arizona)
February 14 – Ash Wednesday
February 15 – Susan B. Anthony’s Birthday (CA, FL, NY, WI)
February 16 – Chinese New Year
February 16 – Elizabeth Peratrovich Day (Alaska),
February 19 – Presidents’ Day
February 19 – Daisy Gatson Bates Day (Arkansas)
February 28 – Linus Pauling Day (Oregon)
Canada…
February 2 – Groundhog Day
February 12 – Family Day (British Columbia)
February 13 – Carnival/Shrove Tuesday
February 14 – Ash Wednesday
February 14 – Valentine’s Day
February 15 – National Flag Of Canada Day (anniversary of the adoption of the current Maple Leaf design in 1965)
February 16 – Chinese New Year
February 19 – Islander Day (Pr.Edward I)
February 19 – Family Day (AB, ON, SK)
February 19 – Nova Scotia Heritage Day (Nova Scotia)
February 19 – Louis Riel Day (Manitoba)
February 23 – Yukon Heritage Day (Yukon)
The UK…
February 13 – Shrove Tuesday (“Pancake Day”)
February 14 – Ash Wednesday
February 14 – Valentine’s Day
February 16 – Chinese New Year
Australia…
February 12 – Royal Hobart Regatta (Tasmania)
February 13 – Shrove Tuesday
February 14 – Ash Wednesday
February 14 – Valentine’s Day
February 16 – Chinese New Year
…and it’s also the end of summer and “Back to School” in Australia. The annual Sydney Mardi Gras Festival starts on February 16 and runs for two weeks until March 4.
Hope that provides you with some good ideas for your marketing calendar February 2018. Wishing you every success with your event-driven marketing promotions in February 2018!