2023 is not yet over…we still have Christmas and the New Year to enjoy…
…but it’s not too soon to get started on putting together a marketing calendar for January 2024. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.
Of course, the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.
“New Year Sales” are a staple pretty much around the world and no reason why you can’t make use of this.
Looking slightly further ahead…
…in 2024 Chinese New Year falls on February 10th (the start of the “Year of the Dragon”).
Back to January and other events of note…
January 1 – New Year’s Day
January 1 – Global Family Day
January 1 – Copyright Law Day
January 1 – International Public Domain Day
January 2 – Motivation and Inspiration Day
January 3 – Festival of Sleep Day
January 3 – International Mind-Body Wellness Day
January 4 – World Braille Day
January 4 – Trivia Day
January 4 – Blender Day (invented 1910)
January 4 – Perihelion Day (the day when the Earth is closest to the Sun)
January 4 – World Hypnotism Day
January 5 – Bird Day
January 6 – “Twelfth Night” (coming of the Epiphany and conclusion of the Twelve Days Of Christmas)
January 6 – Birthday of Sherlock Holmes
January 7 – Orthodox Christmas Day
January 8 – Elvis Presley’s Birthday
January 9 – International Choreographers Day
January 10 – Peculiar People Day
January 11 – Milk Day
January 13 – International Skeptics Day
January 14 – Orthodox New Year
January 14 – World Logic Day
January 14 – Organize Your Home Day
January 15 – Hat Day
January 15 – Martin Luther King Day
January 16 – Nothing Day
January 17 – Ben Franklin Day (anniversary of his birth in 1706)
January 17 – Cable Car Day
January 18 – Thesaurus Day
January 18 – Winnie The Pooh Day (anniversary of the birth of A.A. Milne)
January 19 – “Tin Can Day” (patent awarded in 1825 for canning process)
January 21 – World Religion Day (third Sunday in January)
January 22 – Celebration of Life Day
January 23 – Handwriting Day
January 24 – International Day of Education
January 25 – Burns’ Night
January 25 – Opposite Day
January 26 – Australia Day
January 26 – International Customs Day
January 27 – International Holocaust Remembrance Day
January 28 – Data Privacy Day
January 28 – International Lego Day
January 29 – Puzzle Day
January 29 – Freethinkers Day (anniversary of birth of Thomas Paine)
January 31 – Backward Day
Turning to events in individual countries…
In the USA…
January 1 – New Year’s Day
January 7 – Orthodox Christmas Day
January 7 – Estelle Reel Day (Wyoming)
January 8 – Battle of New Orleans Day (Louisiana)
January 13 – Stephen Foster (known as the “Father of American Music”) Memorial Day
January 14 – Orthodox New Year
January 15 – Martin Luther King Day
January 15 – Robert E Lee’s Birthday (Alabama, Mississippi)
January 15 – Civil Rights Day (Arizona, New Hampshire)
January 15 – Idaho Human Rights Day (Idaho)
January 19 – Confederate Heroes’ Day (Texas)
January 19 – Robert E Lee’s Birthday (Florida)
January 19 – State Holiday (Georgia)
January 29 – Kansas Day
Canada…
January 1 – New Year’s Day
January 2 – Day After New Year’s Day (Quebec)
The UK…
January 1 – New Year’s Day
January 2 – Day After New Year Holiday (Scotland)
January 6 – Epiphany
January 8 – “Plough Monday” (traditionally the first day of the Agricultural Year, falls on the first Monday after Epiphany)
January 25 – Burns Night (Scotland)
Australia…
January 1 – New Year’s Day
January 26 – Australia Day
In Australia, it’s the middle of summer and very much an extended holiday season.
There’s also the annual Sydney Festival over January 5-28…
…and the Australian Open Tennis Championship takes place 14-28 January.
Traditionally, Australia Day marks the end of the summer holiday period so “Back to work” can be used as a theme after that. It’s also “Back To School” at the end of the month…
…with the start of the academic year.
Every success with kicking off 2024 with successful event-driven promotions!