Time to look at the coming month of February 2026 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2026.
There’s “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
In Sports…the US Super Bowl 60 takes place on Sunday February 8.
Valentine’s Day (February 14) is a standout occasion for the month pretty much everywhere.
It’s Chinese New Year on February 17 (the “Year of the Horse”). Celebrations conclude with the Lantern Festival on March 3.
Looking at other events…
February 2 – Groundhog Day (again!!)
February 2 – World Wetlands Day
February 4 – International Day of Human Fraternity
February 4 – World Cancer Day
February 4 – Facebook Day (anniversary of launch…also known as “Friends Day”)
February 5 – World Nutella Day
February 6 – Ronald Reagan Day
February 7 – Charles Dickens born in 1812
February 8 – Opera Day
February 8 – World Marriage Day (second Sunday in February)
February 9 – Chocolate Day
February 10 – World Pulses Day
February 10 – Teddy Day (celebration of Teddy Bears)
February 11 – Thomas Edison’s Birthday (born 1847)
February 12 – Darwin Day (anniversary of the birth of Charles Darwin in 1809)
February 13 – World Radio Day
February 14 – Valentine’s Day
February 15 – World Whale Day (third Sunday in February)
February 15 – World Hippo Day
February 16 – Innovation Day
February 17 – Chinese New Year
February 17 – Mardi Gras
February 17 – World Human Spirit Day
February 17 – “My Way” Day
February 18 – Battery Day (anniversary of the birth of Alessandro Volta, an Italian physicist and chemist born in 1745, who is credited with inventing the electric battery)
February 19 – World Anthropology Day (third Thursday in February)
February 20 – Handcuff Day (patent granted in 1912)
February 20 – World Day of Social Justice
February 21 – International Mother Language Day
February 22 – World Yoga Day
February 22 – World Thinking Day
February 23 – World Understanding and Peace Day (anniversary of the first meeting of Rotary International in 1905)
February 24 – World Bartender Day
February 26 – Levi Strauss Day (born in 1829)
February 27 – International Polar Bear Day
February 28 – Linus Pauling Day
February 28 – Rare Disease Day (last day in February)
Taking a look at events in particular countries…
In the USA…
February 1 – National Freedom Day
February 1 – Texas Day
February 2 – Groundhog Day
February 4 – Rosa Parks Day (California, Missouri, New York)
February 6 – Ronald Reagan Day (California)
February 6 – National Wear Red Day
February 8 – Superbowl (60)
February 12 – Lincoln’s Birthday (Florida)
February 12 – Lincoln’s Birthday (CT, IL, MO, NY)
February 12 – Georgia Day (Georgia)
February 14 – Valentine’s Day
February 14 – Arizona Statehood Day (Arizona)
February 15 – Susan B. Anthony’s Birthday (CA, FL, NY, WI)
February 16 – Elizabeth Peratrovich Day (Alaska),
February 16 – Presidents’ Day
February 16 – Daisy Gatson Bates Day (Arkansas)
February 17 – Shrove Tuesday / Mardi Gras
February 25 – African American Scientist and Inventor Day (Virginia)
February 25 – George Rogers Clark day (Indiana)
February 28 – Linus Pauling Day (Oregon)
Canada…
February 2 – Groundhog Day
February 10 – Agriculture Day
February 14 – Valentine’s Day
February 15 – National Flag of Canada Day (anniversary of the adoption of the current Maple Leaf design in 1965)
February 16 – Islander Day (Prince Edward Island)
February 16 – Family Day (AB, BC, NB, ON, SK)
February 16 – Nova Scotia Heritage Day (Nova Scotia)
February 16 – Louis Riel Day (Manitoba)
February 17 – Carnival/Shrove Tuesday/ Pancake Day
February 18 – Ash Wednesday
February 20 – Yukon Heritage Day (Yukon)
The UK…
February 1 – Yorkshire Pudding Day (first Sunday in February)
February 14 – Valentine’s Day
February 17 – Pancake Day
February 18 – Ash Wednesday
February 28 – Scouse Day (This a day to celebrate the traditional stew known as “Scouse” and the city of Liverpool and its culture)
Australia…
February 9 – Royal Hobart Regatta (Tasmania)
February 14 – Valentine’s Day
February 16 – “Tim Tam Day”
February 17 – Shrove Tuesday
February 18 – Ash Wednesday
…and it’s also the end of summer and “Back to School” in Australia.
The annual Sydney Mardi Gras Festival starts on February 13 and runs until March 1.
Hope that provides you with some good ideas for your marketing calendar February 2026. Wishing you every success with your event-driven marketing promotions in February 2026!