Time to look at the coming month of February 2024 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2024.
It’s Chinese New Year on Saturday, February 10 (the “Year of the Dragon”). Celebrations culminate with the Lantern Festival on February 24.
Valentine’s Day (February 14) is a standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
2024 is a Leap Year…so there’s an extra day in the calendar on February 29.
In Sports…the US Super Bowl 58 takes place on February 11.
Looking at other events…
February 1 – Serpent Day
February 2 – Groundhog Day (again!!)
February 2 – World Wetlands Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 6 – Lame Duck Day
February 7 – Charles Dickens born in 1812
February 8 – Opera Day
February 9 – Chocolate Day
February 10 – Chinese New Year (the “Year of the Dragon”)
February 11 – Thomas Edison’s Birthday
February 11 – World Marriage Day (second Sunday in February)
February 12 – Darwin Day (anniversary of the birth of Charles Darwin in 1809)
February 13 – World Radio Day
February 14 – Valentine’s Day
February 15 – Singles Awareness Day
February 16 – Innovation Day
February 17 – World Human Spirit Day
February 17 – “My Way” Day
February 17 – Random Acts of Kindness Day
February 18 – Battery Day
February 20 – Handcuff Day (patent granted in 1912)
February 20 – World Day of Social Justice
February 21 – International Mother Language Day
February 22 – World Yoga Day
February 22 – World Thinking Day
February 22 – Single Tasking Day
February 24 – Lantern Festival
February 24 – World Bartender Day
February 26 – Tell A Fairy Tale Day
February 26 – Levi Strauss Day (born in 1829)
February 27 – Polar Bear Day
February 27 – World NGO Day
February 28 – Tooth Fairy Day
February 29 – Rare Disease Day (last day in February)
February 29 – Leap Day
Taking a look at events in particular countries…
In the USA…
February 1 – National Freedom Day
February 3 – Groundhog Day
February 3 – National Wear Red Day
February 4 – Rosa Parks Day (California, Missouri, New York)
February 6 – Ronald Reagan Day (California)
February 11 – Superbowl (58)
February 12 – Lincoln’s Birthday (Florida)
February 12 – Lincoln’s Birthday (CT, IL, MO, NY)
February 12 – Georgia Day (Georgia)
February 13 – Shrove Tuesday / Mardi Gras
February 14 – Valentine’s Day
February 14 – Ash Wednesday
February 14 – Arizona Statehood Day (Arizona)
February 15 – Susan B. Anthony’s Birthday (CA, FL, NY, WI)
February 16 – Elizabeth Peratrovich Day (Alaska),
February 19 – Presidents’ Day
February 19 – Daisy Gatson Bates Day (Arkansas)
February 25 – George Rogers Clark day (Indiana)
February 28 – Linus Pauling Day (Oregon)
Canada…
February 2 – Groundhog Day
February 13 – Carnival / Shrove Tuesday / Pancake Day
February 14 – Valentine’s Day
February 14 – Ash Wednesday
February 15 – National Flag Of Canada Day (anniversary of the adoption of the current Maple Leaf design in 1965)
February 19 – Islander Day (Pr.Edward I)
February 19 – Family Day (AB, BC, NB, ON, SK)
February 19 – Nova Scotia Heritage Day (Nova Scotia)
February 19 – Louis Riel Day (Manitoba)
February 23 – Yukon Heritage Day (Yukon)
The UK…
February 4 – Yorkshire Pudding Day (first Sunday in February)
February 13 – Shrove Tuesday / Pancake Day
February 14 – Valentine’s Day
February 14 – Ash Wednesday
February 28 – Scouse Day (This a day to celebrate the traditional stew known as “Scouse” and the city of Liverpool and its culture)
Australia…
February 12 – Royal Hobart Regatta (Tasmania)
February 13 – Shrove Tuesday
February 14 – Valentine’s Day
February 14 – Ash Wednesday
February 16 – “Tim Tam Day”
…and it’s also the end of summer and “Back to School” in Australia. The annual Sydney Mardi Gras Festival starts on February 16 and runs until March 3.
Hope that provides you with some good ideas for your marketing calendar February 2024. Wishing you every success with your event-driven marketing promotions in February 2024!